An Overview

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This manual mechanical toothbrush is designed to promote sustainability in every aspect of oral care. The brush features a hydrochromic indicator on the stem which promotes water conservation during the brushing process. The toothbrush also comes with a subscription package for replaceable brush heads that are stored in a recyclable cartridge, reducing waste and promoting a circular economy. The optional twisting mechanism can be purchased separately and attaches to the handle using an insert twist and lock mechanism, providing versatility for brushing preferences while minimizing additional waste. The brush handle and cartridge also include QR codes to provide information on sustainable disposal methods and an AR tutorial for an interactive and engaging way to learn about the sustainable features of the brush. With its innovative design and sustainable features, this toothbrush offers an optimal solution for oral care and environmental responsibility.

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Features

Hydrochromic indicator: A hydrochromic indicator on the stem promotes water conservation during the brushing process.

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Replaceable brush heads: The toothbrush comes with a subscription package for replaceable brush heads that are stored in a recyclable cartridge, reducing waste and promoting a circular economy.

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Optional twisting mechanism: The optional twisting mechanism can be purchased separately and attaches to the handle using an insert twist and lock mechanism, providing versatility for brushing preferences while minimizing additional waste.

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QR codes: The brush handle and cartridge include QR codes to provide information on sustainable disposal methods and an AR tutorial for an interactive and engaging way to learn about the sustainable features of the brush.

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Recyclable cartridge: The cartridge for the brush heads is recyclable, reducing waste and promoting a circular economy.

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Sustainable packaging: The brush handle and cartridge doubles as packaging, reducing the need for additional packaging and promoting sustainability.

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AR tutorial: An AR tutorial is available to educate users on the brush's sustainable features in an interactive and engaging way.

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Sustainable disposal method: The brush handle and cartridge provides information on the most sustainable disposal method through QR codes, increasing awareness and promoting responsible disposal.

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Travel mode: The brush handle doubles as packaging for the toothbrush protecting the head during transport and the brush can be stored in a hygienic way and protects the brush head, in this position, the brush is in travel mode, this is more sustainable as it reduces the packaging needed.

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EXPERIENCE DESIGN

Experience design is about creating a user-centered design, where the user's needs, wants, and limitations are considered throughout the design process. In this toothbrush design, the user's needs for sustainable oral care, ease of use, and convenience were taken into account in every aspect of the product.

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• Providing an AR tutorial that educates users on the brush's sustainable features in an interactive and engaging way, making it easy for users to learn about and understand the brush's features.
• It includes QR codes on the brush handle and cartridge that provide information on sustainable disposal methods, making it easy for users to access this information and make informed decisions about responsible disposal.
• The brush head replacement process is made simple and safe for children, by having the new heads drop into place using gravity and the brush can only be removed from the cartridge when new heads are inserted.
• The optional twisting mechanism is designed to be easily attached and removed using an insert twist and lock mechanism, providing versatility for brushing preferences while minimizing additional waste.
• The brush handle doubles as packaging for the toothbrush, protecting the head during transport and the brush can be stored in a hygienic way and protects the brush head, this is more sustainable as it reduces the packaging needed.
• The brush handle and cartridge doubles as packaging, reducing the need for additional packaging and promoting sustainability.All these features are designed to make the user experience more convenient and user-friendly, by simplifying the brush's usage, maintenance and disposal.

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SUSTAINABLE BUSINESS STRATAGY

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The sustainable business model of this manual mechanical toothbrush is built around reducing waste and promoting a circular economy. The subscription package for replaceable brush heads allows for a consistent flow of new heads while keeping waste to a minimum. By recycling the used brush heads and packaging, this toothbrush promotes a circular economy, where resources are used, recovered, and reused. This not only reduces waste but also lowers the environmental impact of the product. Additionally, the brush handle and cartridge include QR codes that provide information on sustainable disposal methods, which helps to ensure the product is disposed of in an environmentally-friendly manner. This business model also encourages customer engagement, through interactive and engaging way to learn about the sustainable features of the brush. Overall, this toothbrush not only promotes sustainability in its design, but also in its production and disposal, making it a sustainable option in every aspect of oral care.

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